Greater Milwaukee Auto Auction (GMAA)
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Auction Details
Auction Format
In Person
Auction Type
Dealer-only in-lane auction (weekly Thursdays). Internet bidding available (EDGE Pipeline events labeled Dealer/Internet/Sale). Digital remarketing via GMAA AutoPost to OVE, Smart Auction, Open Lane, and Pipeline.
Auction Format
Auction Schedule
Weekly dealer sale every Thursday. Recent/typical start time shown as 9:00 AM Central on EDGE Pipeline event listings.
Auction Delivery Available
Not specified
Auction Delivery Details
N/A
Buyer Fee Details
Not specified
Seller Fees
Not specified. Site notes "There is no cost to participate" in the AutoPost digital program, but normal sale fees apply when a unit sells; specific fee amounts not posted.
Storage Holding Fees
Not specified
Who can Register
Dealer-only auction. Entry to sale lanes or lot requires valid dealer registration ID or a seller badge. Beginning 02/01/2018, all buyers must possess and have in hand their Wisconsin buyer’s license to gain entrance. Sign-up link is available online.
Fees and Methods
Payment Methods
Not specified. FAQ states payment is due the day of sale.
Bidding Methods
Both. In person (dealer-only on site) and online via EDGE Pipeline (Internet sale type shown on event listings).
Rules and Notes
Extended Notes
Homepage highlights Thursday sales and partner platforms (EDGE Pipeline, OVE, SmartAuction, Auction Access, AFC, NextGear Capital, etc.). EDGE Pipeline location page shows events labeled Dealer/Internet/Sale and provides specific event start times (e.g., 9:00 AM CDT). GMAA operates 5 lanes on 35 paved acres with an on-site test track and reconditioning facility; detail services and pricing are posted. No mobile app requirements, virtual queue, PIN, or digital gate pass processes are published on the site.
Pickup Rules
Guard Shack hours posted for pick up and drop off. Note on page: "Redemptions - Call for Appointment." No additional pickup documentation, authorization, or gate pass rules posted.
Policies
Dealer-only: Public may not buy; no minors allowed.; Vehicles must cross the block; IF (If Bid) time limit is 24 hours.; Arbitration governed by NAAA guidelines with exceptions: Green Light defects threshold $800 for engine/trans/drivetrain only; no mechanical/structural arbitration for units sold under $3,000; arbitration time period sale day only (structural 7 days); catalytic converters must be announced if missing.; Post-Sale Inspections: must be requested by 4 PM sale day; available only on Green Light vehicles; PSI guarantee 7 days including sale day; fees: Frame $125, Mechanical $125, Full $225.; Titles: Sellers must deliver titles no later than 28 days from sale.; Test track/test drive access: Wednesday 1:00–5:00 PM and Thursday 7:00–8:30 AM.; Access control: Entry to sale lanes or lot requires valid dealer registration ID or seller badge (provided to dealer/commercial customers).
Third Party
Third Party Available
Not specified
Third Party Requirements
Not specified. Site lists Transportation Manager and Dispatcher contacts but no posted transporter app, authorization, or PIN process.
Third Party Process
Not specified.
Self Pickup
Self Pickup Available
Yes
Self Pickup Requirement
Not specified by site (general access to lot/lane requires dealer registration ID or seller badge).
Self Pickup Process
Pickup during Guard Shack hours posted; any special "Redemptions" require calling for an appointment. No posted virtual queue, PIN, or gate pass process.
This page was last updated on September 1, 2025 and some details may have changed. Reach out directly to the auction with any questions.
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