More Than a Timepiece: The Art of Watch Collecting
On this week's Dealer Out of Office, hosts Jake and Frank sit down with John Shiha, General Manager at Lucido Fine Jewelry and one of Michigan's most accomplished watchmaking experts, for a behind-the-scenes look at the world of fine watches, from the service bench to the collector's wrist. The vibe is classic OOO: no script, no filter, and a perspective most people never get to hear.
John Shiha didn't grow up planning to run one of Michigan's most respected watch service centers. He grew up fascinated by the machines themselves. An uncle with a taste for fine watches, a Sunday dinner, and a dial-up internet connection at age 12 sent him down a rabbit hole he never came back from. By 14, he was cleaning cigarette marks off showcase glass at a mall jewelry store in Eastland. By 18, he was one of the youngest people ever accepted to Rolex's watchmaking program in Pennsylvania.
Most kids his age were figuring out what they wanted to do with their lives. John already knew and he was already doing it.
The Last High School Watch Repair Program in North America
Before Rolex, before Lucido, there was a career prep center at 15 Mile and Van Dyke with an instructor named Arnie Van Teem who saw something in a kid with bad attendance and a good eye for watches. The program John enrolled in was, at the time, the last high school level watch repair program in North America. Not the last in Michigan. The last on the continent.
That detail says everything about where the industry was headed and why John's path into it was so rare. He showed up every single day, became the top student in the class, and earned a recommendation that changed the direction of his career before he ever graduated.
Behind the Scenes: What Happens When Your Watch Gets Serviced
For most people, a watch service is a black box. You drop it off, you pick it up, and somewhere in between, something happened. John opens that box.
A proper service means pulling the movement completely out of the case, disassembling every single component, and inspecting each one for wear before it ever touches a cleaning solution. Worn parts get replaced and at Lucido, most of those replacements are included in the service price. The movement gets reassembled, lubricated, and calibrated on machines that pick up the sound of the escapement locking and unlocking 28,000 times per hour. The case goes to a trained polishing team. Then everything goes back together and into a pressure testing machine to verify water resistance. Then five days of quality control before it ever goes back on your wrist.
It's not a battery swap. It's closer to pulling the engine out of a car, rebuilding it from the ground up, and putting it back in knowing it has to run perfectly for another decade.
How to Spot a Fake and Why It's Harder Than You Think
The guys on social media who pick up a watch, feel the weight, and declare it real in thirty seconds? John isn't impressed. The fakes have gotten that good.
Without opening the case and examining the movement, even trained eyes can get fooled. John has seen solid 18-karat gold super fakes — watches that cost $8,000 to produce — sitting across from him on the bench. The tell wasn't the gold. It was a bracelet link that didn't quite line up. That's how close it gets.
Rolex has invested heavily on the back end to fight this — including a global software system that authorized dealers can use to flag stolen or questionable watches by serial number. But the best protection for a buyer is still the same as it's always been: buy from an authorized dealer, pay retail, and don't convince yourself that the deal you found on Facebook Marketplace is the exception.
John knew what he wanted to build — a world-class watch service center in Michigan. He had the training, the vision, and a business plan. What he needed was a Rolex dealer willing to bet on him.
One Sunday dinner, one conversation with his uncle, and one Google search later, he had the Lucido Fine Jewelry phone number. By some stroke of luck, Vince Lucido picked up. Months of meetings followed. No contract was ever signed. Vince stood up at his desk, leaned over, put out his hand, and said: this is my contract.
John took the handshake. It turned out to be the best deal he ever made.
Collecting Can Start at Every Price Point
The Rolex crown on the door doesn't mean there's a minimum spend to walk in. John is just as fired up helping a young guy pick out his first Tissot PRX as he is talking through a Sky-Dweller with a seasoned collector. The watch that matters is the one that means something to the person wearing it.
Seikos from the 1970s are highly collectible. A $500 watch serviced properly can last a hundred years. A Patek Philippe has been telling its customers for decades that you never really own one — you're just taking care of it for the next generation. John believes that's true of any quality timepiece at any price point. The watch your father wore to your first game. The one you bought the day your third kid was born. These are the pieces that outlast everything else in your life, and they're the reason John still spends an hour on the floor with a first-time buyer without looking at the clock.
Who is John Shiha? John Shiha is the General Manager at Lucido Fine Jewelry and the founder of its in-house watch service center. He has been in the watch industry since age 14, trained at Rolex's watchmaking school in Lititz, Pennsylvania, and has built one of the most comprehensive authorized service operations in the country, certified by over 35 watch brands.
What is a watch complication? A complication is any function a watch performs beyond basic timekeeping. A date window is a complication. A chronograph is a complication. A moon phase, power reserve, or annual calendar — all complications. The more a movement does, the more complex and impressive the engineering required to make it work reliably inside a mechanical watch.
What is Rolex Certified Pre-Owned? Rolex Certified Pre-Owned is a program that allows authorized dealers to sell pre-owned Rolex watches that have been fully serviced and authenticated. Every watch sent through the program is reviewed by Rolex directly to verify that all components are original and authentic. For buyers, it functions as an insurance policy — confirmation that the watch is not stolen, not counterfeit, and not hiding any surprises.
What is Lucido Fine Jewelry? Lucido Fine Jewelry is a family-owned jewelry and watch retailer with locations in the Detroit metro area, including Sterling Heights, Rochester, and Birmingham. It is one of Michigan's premier authorized Rolex dealers and home to a national-level watch service center led by John Shiha.
What is Dealer Out of Office? Dealer Out of Office is a podcast hosted by Jake and Frank Zombo that features conversations with athletes, business leaders, and personalities — covering stories beyond the car business with no script and no filter.
tRANSCRIPT
OOO (00:01.058)What is up everybody? Welcome back to another edition of dealer out of office. As always, I'm your host, Jake Burkle, alongside my good buddy, Frank Zombo. And we are talking about something today that a lot of you dealers, a lot of the people that we've met in this industry are kind of passionate about. And Frank, I got to say, like, I'm mad at you, but I love you for getting me into this because you were kind of the first one that brought me into the world of watches.And it's taken a little bit of a hit on my bank account, but it's something that, that we're going to get into in terms of like appreciation and collecting and everything like that. But, a guy that we have, as a guest today, John Sheeha, is, is probably the dude when it comes to watches, correct? John is the dude when it comes to watches, items and not that John's cocky by any means, he's like one of the most humble dudes in the world, but just has a knack for.finer things in life in a way. he's one of the general managers of the Sino 5 jewelry. he brings a, we'll talk more about it, but the sense of watchmaking and the appreciation for the, the machinery and the artistry, artistry of watchmaking is what John really brings to the table here. Love that. So John, welcome to dealer out of office, my friend. Happy to have you.John Shiha (01:19.363)Yeah.John Shiha (01:23.119)I appreciate the introduction. Thank you, Frank, for that. Very nice of you to say. But yeah, I definitely am passionate about watches. very fortunate that I was able to make a lifelong career. You know, since I was in my, I was 14, I've been in this industry and I've been able to make this like my job, right? So.OOO (01:27.725)Yeah.OOO (01:31.16)to.OOO (01:48.91)So let's start with that, right? Like we always want to kind of start from the beginning, like, all right, you're 14 years old. How do you get into this? What started your, what piqued your interest and kind of take us through those first couple of years and then to where you are now. You know what I'm say, sorry before that, Ceto Fine Jewelry is, so we're all in Southeast Detroit and that's like the jewelry brand of the Detroit suburbs, right? AndSo John, growing up in this area, just to give you some context of John and like how we're all came to this point right here is, yeah. But John, yeah, how did you get into watchmaking? us your journey and then how you got into Lassido Fine Jewelry as well.John Shiha (02:31.67)Okay, so I'll give you the kind of the long version. You know, my uncle, my dad's twin brother had a jewelry store in Windsor, Canada. And when he was when I was younger, he would come over with like a boulevard on or an Accutron on and I'd say, my God, that watch is so sweet. And he'd let me try it on. And then usually for Christmas or my birthday, he would buy me, you know,one of the watches that I said, my God, that was so sweet. he, you know, that's what you do for your favorite nephew, obviously. And so he was super generous and always would, you know, get me watches and it was really the sweetest guy. And I'll never forget, we were having a Sunday dinner at my grandmother's house and he had just started carrying the wine brightly in his store in Canada. And I'm like, wow, that watch is so sweet. Let me try it on. He's like, you can try it on, but you're probably not getting one of these, you know, because he was...He would usually buy me whatever, you know, $200 Boulevard he had on at the time, right? So he was like, yeah, this is, and he set a number like eight or $9,000 and this is, you know, 2002. And so I'm like blown away and I went home and I plugged my computer in to the phone line and put in a free version of Netscape that I found in a pile of mail. And basically.It basically just went, I just went nuts. was that night. I was up till like two o'clock in the morning and I'm sure my parents were like, I wonder what he's doing on the internet. But I was, I was reading, I was reading about, I was reading about watches and I was on Patek's website and Rolex's website and Breitling's website and just kind of figuring out a lay of the land. And I think at that day was when I became enamored with watches. So, um.OOO (04:07.42)YouJohn Shiha (04:28.994)I was probably about 12 and my grandfather who started a landscaping company, just so my brother and I had no lives outside of school or church, he's retired and then started a landscaping company. And I remember sitting in the work truck with him and I was about like 14. And I told him, was like, I think I want to work at a jewelry store this summer. And he was, we were at a red light and he looked at me, turned his head.Are you crazy? You're making like 140 bucks a week cash. Like you're living the life. This is the best possible thing you could be doing right now. You're not going to work at a jewelry store. That's not a thing. So I go back to my grandparents house and my grandmother, she's like, you know, my Lebanese grandmother, I call her sit too. And she's like, Habibi, what's wrong? Something's bothering you. And I'm like, no, nothing. She's like, no, what's wrong? Something's bothering me. I'm like, well, I want to work at a jewelry store in the summer.So the next morning I wake up at their house, I go outside, my grandfather's having coffee and he looks at me and he's like, really? You told Sitdu? And I'm like, no, she asked. And he's like, fine, here's what's gonna happen. We're gonna start an hour earlier, you're gonna cut grass till the afternoon, we'll be done by three, you can shower change, and you can go find a job at the mall from four till nine o'clock when they close. I'm like, great, and I was so happy. I felt like somebody did me the biggest favor in the world that I was able to work 13 hours a day.Right? so, so I, the closest mall was a mall called Eastland Mall, which was no longer there. I'm sure a lot of people in the, on this probably know Eastland. So I walked around at every single jewelry store in there. And it was so funny because I, the mall was like a loop and I started at one store and went around the loop. And it was the very last store I worked in after everybody told me. It was the last store that I walked in rather, after everybody told me no.OOO (05:55.256)laughterJohn Shiha (06:24.568)We're not hiring. No, you're too young. No, no experience. I walk into the store. There's this guy sitting behind the counter in a chair. He's rocking back and forth and he's smoking a cigarette. Right. And you're not allowed to smoke inside at this point. And he's just smoking a cigarette and he's, can I help you? And I said, yeah, you know, I'd like to apply for a job. And he starts screaming for his wife in the back room. He's like, Rhonda, Rhonda, come out here. Come on. And she runs out. She's like, what's wrong? He's like, what's your name? I'm like, John. He's like,Meet our new employee, John. And that was it. And I was like, great. And I was like, when should I start? He's like, right now. Grab that Windex and that paper towel. And he used to put his, I'm so serious, he used to put his cigarettes down on the countertop, like on the Formica showcases, and it leave like brown marks on it. And he was like, go around the whole store and clean off every single cigarette mark.OOO (06:55.597)LaughterOOO (07:04.685)LaughterJohn Shiha (07:21.506)That was my first day in the jewelry industry and my first jewelry store job. Super sweet people treated me like a son. That store was called Mike's Jewelry in Eastland Mall. And it was wildly different than what we do now at Lassido Fine Jewelry, but it's where I started. So that was how I got interested and got into this career.OOO (07:43.182)I love that. So I guess my initial question of that is like, you're there, you know, how do you move up the rank? like personally, my experiences with, with Lucido have been nothing but phenomenal, but the intricacies of it all and learning that. I mean, is this just trial by fire? Is this guy teaching you? Are you doing the learning on your own time? Because I mean,the intricacies of these watches and diamonds and everything like that is far beyond my knowledge. So where are you picking all this up while you're cleaning cigarette marks?John Shiha (08:18.892)Yeah, absolutely. mean, so that started when I was 14 and, you know, I was doing batteries, straps, repairs on watches. They had a jeweler in house, so I wasn't really messing with jewelry, but they knew I was interested in watches and I was kind of learning, you know, trial by fire. I broke a few things for sure at that time and had some things that I couldn't do or didn't know how to do, but I learned basically practicing on people's watches.as they came in and then I got very fortunate actually and I definitely think this was you know not necessarily a coincidence but I wasn't really the best student in high school outside of you know showing up for football practice or you know showing up for something other than class or tests or work. You know I didn't have the greatest attendance.And so one of our counselors came up to me and he was like, aren't you like always wearing a fancy watch? And at the time, you know, it was like a fossil or something. And I was like, yeah, obviously like, yeah, I always say I a sweet watch. Yeah. was like, yeah, you're looking for the right guy. found him. And so we, he's like, well, there's a, there's a watch repair program that you can go to, at what was called the career prep center at 15 mile and van dyke.OOO (09:29.992)Duh.John Shiha (09:45.103)So right across from Sterling Heights High School. And you could, go there half of your day basically, and you get credit and they're like, one of the programs they have is watch repair. And I'm like, well, I'm in, sign me up. He's like, well, hold on. You have to show up every day. Cause if you miss like four days, you don't get credit. And it's half of your credits for your junior and senior year. You're not going to graduate. So I'm like, sign me up. I'll show up every day. I'll do it. So.Which was really crazy to know that this was the last high school level watch repair program in North America at the time. Which is crazy. Between Canada, US, no one had a high school level watch repair program. And the instructor at that program, a gentleman named Arnie Van Teem, Rochester Hills native, you'll see him around Tom, just an absolute stud. He was super impactful.OOO (10:21.665)Wow.John Shiha (10:42.702)in my career and in my training. So I would go there half of my day, my junior and senior year, showed up every single day. think I was the top student in the class at the time. And he's like, Rolex has a school in Pennsylvania. I think you should apply to it. after my, know, halfway through my senior year, I applied and started that process. And I was really applying as a formality because they really didn't want young people right out of high school.because the thought process was maybe you don't really know that you want to do this as a career. And so I applied and my parents drove me down for an interview to Lidditz, Pennsylvania. And I got accepted. because I'm a September baby, I think I was one of the youngest people to be accepted, if not the youngest person ever to be accepted to that program. And it's not like college, right? I've gone to college and got a finance degree.It's way more intense. You're there for eight hours a day. It's, make or break. It's, it's a different, it's a different level of stress, right? And you're in the middle of this Rolex service center and you're, you're going to school with Rolex executives working upstairs. And it was just, it was really, really intense. So that's kind of how I made my way into the formal watch repair world and watchmaking world was going through that.OOO (12:09.562)So from there, as I love this part of John's story, don't know if you even mind seven, eight years of knowing John, you've gone into that detail of the level of his knowledge of washmaking. But I love the next part of his journey is meeting Vince Lucido and then wanting to get into there. like, it kind of reminds me of almost your, well, the way you're kind of looking for the next job, right? And kind of talk about your journey with Vince a little bit to get into Lucido Fine Jewelry.John Shiha (12:38.784)Yeah, absolutely. mean, I had been working. So I finished watchmaking school in 2010 and I'd been working in the industry for a while and I wanted to, I realized there was a huge opportunity for watch repair in Michigan. There was nobody fixing watches to the quality or the standard that really the end consumer deserves, right? It's like, imagine taking your car to the Mercedes dealership.and then they send it down the road to the Jiffy Loop and charge you double. And you're like, what's going on? So it was almost like, an ethical level, was like, this is not what the consumer deserves in Michigan. And Michigan has a very, very strong collector and watch market. It's stronger than people even realize. And...I went to my previous employer who I had basically went to him and said, listen, I'm leaving for a year because I got to finish my degree. I went back to school to get a finance degree. And I was like, I got too many credits to take. I'm just going to take a year off. Let's talk about the future in a year. So I go back to this employer at the time and I said, Hey, let's start a service center together. Let's start the biggest watch repair service center ever in Michigan for sure. At least maybe not the cut, if not the country.And I said, yeah, you know, I like that idea. And we went to lunch and we went to dinner and there was a business plan. And kind of in the last hour, this person was like, hey, I don't I'm not going to have a business partner. I'll give you a salary. We can do this. And I was like, hey, no hard feelings. All good. And we just kind of walked away from from that scenario. And I was really bummed out because we were coming to the end and.It looked like we were going to make a deal and really in the, the, in the final hour, they were, you know, this other guy was like, no, no partner, no equity. And I knew I wanted equity. knew I wanted to be, you know, have, be a business owner. And, um, of course I'm back at my grandmother's house for a Sunday dinner and we had Sunday dinner the next morning. Monday, I had an office where I just hustled watches, flipped watches, sold engagement rings to buddies, just did whatever I could to pay my bills.John Shiha (14:55.822)time and my dad took the day off work and my uncle took the day off work and they show up to my office unannounced on a Monday and I'm like hey guys like what's going on what a surprise and they're like sit down and I'm like what's going like I'm so confused and they're like listen you weren't yourself yesterday you hardly talked and you didn't make us laugh once something's wrong what's going on they thought like I was terminally sick or something because I wasn't funny and soAnd so we go, we sit down and like, listen, I wanted to surprise you guys. I was working on this, this deal and I had everything set up and this, they don't want me to have equity. They don't want me to be a business partner and I'm not doing that. And my uncle, the one in the jewelry industry looks at me he's like, well, what do need them for? So I need a Rolex dealer, right? Rolex is not going to give parts to, to me to fix, you know, fix watches out of this 600 square foot.office and he's like well just find another Rolex dealer and I'm like well what do mean he's like call another Rolex dealer if you need a Rolex dealer he's like I met Vince and Joe Lucido at a show one time and they seem like nice guys why don't you call them I'm like okay I will and he's like call them now and I'm like okay so I go on Google I get the Sterling Heights phone numberI call up here and I don't know how, but by the grace of God, I get Vince Lucido on the phone. And I said, Hey, Mr. Lucido, my name is John Sheeha. I want to, I would like to talk to you about watch repair and, uh, you know, maybe, maybe helping you guys with your watch repair. he said, yep, sounds like a great opportunity. I'm going to be traveling for the next couple of weeks. I'll give you a call when I get back. Really appreciate you calling. That went well. Great. So I'm going to sit tight for a couple of weeks. Well, in the intro.The guy that I split the 600 square foot office with was one of my best friends and he had a travel agency and his name is Charlie O'Neill. Shout out to High Definition Travel and Next Travel or whatever business he's just merged with, whatever name he's operating under. The guy's bought like 20 businesses since then. Just an absolute beast in the travel game. But a couple days later, Charlie walks into my office and he says, hey.OOO (17:08.749)YouOOO (17:14.765)youJohn Shiha (17:22.466)Aren't you trying to get a hold of these Lassito people? I said, yeah. And I said, they're going to call me back in like 12 business days. And he goes, he goes, well, I just booked a trip, a senior trip for a girl and her mom's contact on it is Fran Lassito and her email is Fran at Lassito jewelry. You want me to put you in touch? I'm like, sure. What can I hurt? So Fran, Vince's sister, who's in the Birmingham store, he sends an email and within 10 minutes I get a phone call.And she's just full of excitement. And we want to meet you and we want to talk to you and we want to, you know, why don't you come in and talk with my nephew, Joey. So Joey and I meet Vince's son, who's also in Birmingham, close friend of Frank's and mine. And so we, we sit down and Joey calls his dad. And I find this out after the fact, Joey calls his dad. He's like, Hey dad, I just met this guy. We have to hire him. He's great. We just need to, you know, he wants to talk to you about some watch repair or whatever, but we can use them in the organization.Vince is like, I'm already talking to that guy. That's my guy. I found him. I'm going to meet with him. So it kind of became like a little competition of like who was going to meet with me next. And so I ended up meeting with Vince and Joe, the founders of the company. And we met quite a bit. We went, we dated for, I think it was like six months of interviews. And I told him, said, I want to be a partner in a watch repair business. And then I want to open it with you as a Rolex dealer and enhance your business. And they saw the value in it. And Vince told me, goes, listen,You seem like a really nice guy. We don't know you at all. So if you want, you can help us run our store here, run our store for a couple of years. And in two years, if we like what we see, then we'll do your watch repair there. And at that point I said, you know what? I don't really have anything to lose. And it was a good brand. And almost to the day, Vince called me into his office andHe told me he goes, and actually it's funny. When he told me he's like, we'll do your thing in two years, just come work with us. I said, great. Like, you where do I sign? Where's my contract? And Vince stood up at his desk and put one of his, you know, put his knuckles down on one side to support himself and leaned over. goes, this is my contract. And puts his hand out. And I don't know why I had so much confidence in that handshake. And it was the best deal I've ever made in my life. But, but after, you know, two years to almost the day he came and said, you've been doing a great job.John Shiha (19:47.161)hit the ground running with your watch repair. And green light, we figured out everything and incorporated a company and that's been going strong. That was almost four years ago now.OOO (20:00.653)That's incredible. And you got to think about the timing of where watches are. I got into the watch game. I remember my first watch was like 2012. I bought a 1969 Omega Speedmaster. It was like, all right, I'm done buying watches. I got a watch. I'm done. And watches they say are like tattoos, right? Like they just get more addicting. And as soon as you buy one, you're looking at what do you want next? And for every different situation you could have a new watch. Then I got a Breitling Navitimer.And then in 2014, I remember my first Rolex. It was a Submariner. And thinking to myself like this is, this just has a different feel to it. It's just nothing better. But moving forward, obviously then around, I remember you could walk into a Rolex dealer or a jewelry store and you could buy almost any watch you wanted. Well, then 2019 comes around 2020 ish post COVID and now you can't get watches. And they opened up a watch repair center at probably at the peak ofObviously, watches, especially your nice watches aren't battery powered. It's a machine inside of it, right? And that needs to be oiled and maintained. you feel like everyone now has, hopefully tries to get a nice piece and that needs to be maintained every eight to 10 years. they've opened up, now John, has this idea for watch repair at almost the perfect time in the industry.So I have a question, John, in terms of so like, shut out, Matt Winters, shout out Louisa at Rochester, Lucido, who have taken care of me. First watch I got was my father's Datejust that he bought on my birthday back in 1994. I think it's ever been serviced and that thing still runs. And, you know, we had an issue with the class when I went in there and, know, they took care of me. I'm like, Hey, I don't know if this has ever been serviced. I don't know. I want this to be.John Shiha (21:43.32)That's so cool.OOO (21:55.202)you know, a longevity play, because it's going to go to my son's, you know, the watch I'm wearing now is going to go to my other son. And, know, I do have some others that I'm very much interested in. What does it look like from a full service on a Rolex or something like that? Like what, you know, Louisa tried to explain it to me. I didn't fully understand everything that they're going to go through, but I am curious of what that process looks like, you know, from, from soup to nuts, you know, what, what a service on a watch is.John Shiha (22:21.824)Yeah, I mean, to kind of draw the parallel to the auto industry, think about taking the engine out of the car completely, disassembling every part of the engine. Yeah, you're, taking the movement out of the watch. We're disassembling every component and we're inspecting them for wear, right? We try to do that before we send them through a multi-step cleaning process because you can kind of sometimes see wear in lubricant. You can see metal particles in lubricant.OOO (22:30.433)we're going to the frame.John Shiha (22:50.69)So we're inspecting every single component. Then our watchmaker, all of our certified watchmakers, our watchmakers are all certified. They're gonna put it through a cleaning process and they're gonna reassemble your watch, replacing the parts that are worn. And the majority of movement parts that we replace in during your service, a lot of people don't know this, they're included in the price of your service. So if you have a wheel or a worn gear or a cracked jewel,You know, those are components that we're going to replace and that's just included in the overall price. There are some things that are not included. But when we're repairing your watch, we're not looking to do it for, you know, as cheap as possible. We have our price set for that reason. Our pricing structure follows Rolex's almost to the letter. And what we do is, is we have this set pricing so that we can replace every single component that's worn, right? So it's not going to impact your, it's not going to impact your value.It's not going to, it's not going to impact it. And we're talking about strictly the movement at this point, right? Dial hands, things like that. You replace those watches on certain, you just replace those parts on certain watches. It can potentially impact your value, but we disassemble everything. We reassemble it, we lubricate it. And then we put it on timing machines, calibration machines. These machines have microphones that are picking up the locking and unlocking of the escapement.OOO (24:03.287)Yeah.John Shiha (24:18.488)which happens 28,000 times per hour.over 28,000 times per hour. So if you think about that, it's, we then calibrate them to that. They get the, the case is being polished as well. If you opt for that, some people want it polished and some people don't want it polished. And if the watch is going to be polished and then the watchmaker puts the dial and hands back on, then they're married back together. They go inside of a pressure testing machine, which there's differentdifferent ways we can pressure test, super, you know, it's pretty cool to understand how that works without getting super nerdy, but there's different ways to pressure test the case to make sure that it's water resistant to however, you know, however deep the watch is rated to go. So.OOO (25:06.389)Right. Cause a Submariner might be different than a Seamaster to a Datejust, right? Yeah. A thousand, thousand feet.John Shiha (25:11.406)different exactly you're wearing a Submariner yeah so it's probably yeah 330 meters thousand feet probably soOOO (25:23.007)way deeper than ever ago.John Shiha (25:26.52)Yeah, Frank's pool is only 500 meters deep, so.OOO (25:31.162)You know, I've had Frank on my boat several times and never once been to his pool, but you know, we're not going to, we're not going to bring that up right now. Your family, I've seen your family. We got a pond out back at situ a little better. know I'm saying? No natural Springs. it's funny. Well, my wife, I got her a date just back in the day and, after a couple of kids and her wearing it as a daily, like never left it.John Shiha (25:43.276)Our next podcast will be from the yacht.OOO (25:57.342)It was a stainless steel piece, it looked, then it was supposed to, you know, the inner links were a polished stainless steel at one point, which quickly looked brushed because it was just so scratched, so beat up, baby puke in it. was disgusting. Well, finally, I think she dropped it and the movement was off. Now there's a little shaking noise in it. Took it to the Ceto. This was probably actually probably right before you guys even had the watch facility, but I'll never forget when it came back.Cause you know, Mark and I couldn't botch this up and correct me if I'm wrong, 904L stainless steel is the greatest stainless steel on a Rolex, which is two companies in the whole world use that greatest stainless steel, NASA and Rolex. And the way that they were able to reshape or finish this watch back and put it back together, it was like it was fresh out the box again. know, and it was that time I think it was around a thousand dollars or whatever it was. But I remember that watch coming back and she was like, I don't know if I can wear it anymore. It was so pretty. It's so perfect.But it's amazing what can get done by just refurbishing your watch or bringing it in to just get maintained. And I was really happy that we did that. Go ahead, Joe.John Shiha (27:04.718)Well, that's. Well, I was just to say, I think that's the beauty to Rolex, right? I've said this before and I stand by this. Rolex is the best serially produced machine in the world. Period. There's no better car, no better gun, no better anything that's serially produced. There's no better machine that's outside of Rolex. In my opinion, I've yet to find a brand.John Shiha (27:31.49)but people don't understand.OOO (27:31.573)with the attention to detail, quality, precision, all those types of things.John Shiha (27:35.82)Yeah, and even more so, which is so important. Rolex designs their watches to be serviced. They're manufacturing a watch, understanding that in 10 years from now, somebody's going to be in there servicing it, polishing it, and going to be working on the watch. Think about how many products that we interact with on a daily basis that are not designed for service.OOO (27:58.894)They're meant to fail.John Shiha (28:00.91)They're meant to fail. then even the things that should be serviced. I was talking with somebody the other day and they're like, yeah, I need to replace my headlight, but I got to take off like my front bumper and like 17 other things. And I'm like, huh, that's interesting. Right. Exactly. So, so I really think that is the real value. And then of course, if something can be serviced well in, like you said, Frank, it could come back after 10 years looking brand new. That just adds to the long-term value. And that's why, you know, people say, well, is Rolex a good investment?OOO (28:11.489)Yeah. Not very efficient. No.John Shiha (28:31.296)Yeah, it is comparatively to anything else because what can you use and enjoy for years and it's still going to value, right? So that'd be worth something.OOO (28:40.778)And not just money wise, what it's worth, because even like Jake and his father, I have watches that I plan on passing on to my sons. My dad has one that's going to pass it on to me. It's something that stays in the family and it not just appreciates monetarily, but appreciates the sake of.you family and history and memories. And I could think about, there was one watch that I bought. was on, I got very, a dealer called me on the third born, my third born child. So I bought myself almost like a push present. So I'll like my wife or whatever, you know, but I'll never forget that watch. And like where I was when I bought it, or you kind of remember every time that call you get for something like that. To your point, like, so this, it all started from, you know, my dad, when I was born, he, you know, he got this.And you know, it's funny when we're going through the, you know, Hey, what do you want done? There's, there's a ding, you know, there's a big gouge in the crown. Like you want us to replace it. was like, no, no. And I love how Lucido is like, they're, well enjoyed. Right. And you think about it, like you have memories of things like you have memories of like the car that your dad took you to practice in, but that car is gone. Right. You have memories of, of, you know, a boat you grew up on with your grandfather, that thing's gone. These things are meant to last, you know, andEach one of my boys is going to get one. you know, if they ever get rid of, know, they call my, my, my father's eyes, but they ever get rid of Zaz's watch. I'm to haunt them until, you know, the rest of their days. But that's, that's the value that I don't think you can put a price on, which I think is why this is, uh, drawn me to it. Right. That's the big, the big thing for me when it comes to watches, like, regardless of the price, regardless of what is going to happen, you know, 10 years, 15, 20 years down the line, it's a tangible.piece of your family history.John Shiha (30:28.91)Yeah, mean, Patek Philippe has came up in for a long time. They've been using one of the best pieces of marketing we've ever seen that you don't actually own a Patek Philippe. You merely are taking care of it for the next generation. And that is it's it resonates with their brand, but it really is applicable to any quality timepiece at all. And the thing, too, is like you don't have to spend 10, 15, 20 thousand.OOO (30:29.165)That's what I feel.OOO (30:43.661)Yeah.John Shiha (30:57.272)to get a quality watch, right? There's Seiko's from the seventies that are highly collectible. And one of the coolest watch stories in the industry, as far as I'm concerned, is a Seiko chronograph that's highly sought after and collected from the late sixties, early seventies. And imagine if you bought one of those for 50 bucks back then and you left it to your kid, right? So it doesn't have to be.know, a $20,000 watch for it to be like, oh, I'm going to leave this to my kids. Any price point. mean, you could come into a Vassito fine jewelry and you can find an incredible quality watch for $500. That will last you 50 years. It'll last you a hundred years.OOO (31:40.802)So speaking of other, speaking of other watches and you guys service, you know, the brands that you have, but do you service and just for everyone out there, you service everything and what is the quality, you know, is the standards set forth? Of course you guys have, Hey, this is our standard. Is there anything that you have to follow for other brands and stuff like that, that, you know, what, does that look like for, for Lucido? Yeah. I want to see the LWS thing, like you didn't, had to recruit watchmakers.John Shiha (32:03.33)Yeah, so that...OOO (32:08.311)from all over the country to come to Troy, Michigan is where you guys built this out, correct?John Shiha (32:13.582)Yeah, I mean, that was a challenge for sure. think our biggest challenge in our industry is finding people just because it's such a niche industry, right? A lot of people, a lot of young people don't know that we'll hire them, we'll sponsor them to go to school and they can come back and make, you know, 80, 90, $100,000. No problem fixing watches. I mean, it's, it's really incredible and it's something that you can, you can do so.To answer your initial question, we are authorized to service right now, I believe, about 35 brands. We're a national service center for Gerald Charles, which is a hot up and coming brand. And if you're a real watch nerd, you know who Gerald Genta is. And Gerald Genta had his own brand called Gerald Charles that was resurrected. And it's just a...OOO (33:08.727)For those who don't know, John, he designed the Aquanaut Nautilus, or Nautilus in the Royal Oak, correct?John Shiha (33:15.656)I mean, those are just two of so many. He was probably the most influential designer in the watch industry ever. I Bulgari, Octa, Fidissimo, Cartier, Pasha, Audemars, Royal Oak, Patek, Nautilus. And there's probably IWC, Ingenieur is his. So, I mean, there's all these models that are still in production to this day. And think about it, Royal Oak and Nautilus are two of the most sought after watches in the industry right now.OOO (33:17.9)Yeah.John Shiha (33:43.799)specific models that he designed. So he has his own brand. We're one of six, five or six, I believe, don't quote me on that, retailers in the country that have Gerald Charles and the owners of the company are just super nice guys and they said, hey, well you'd our national service center. So we're the national service center for them. And then we're also authorized to fix 33 or 34 other brands. So when you think about that process,Everything has to be in alignment with that brand standard. So it's not just Rolex, but pick any brand, right? Could be Panerai. They're going to make sure your people are trained. That means I'm sending somebody down to Panerai for four or five days. They're going through a training process. They're becoming certified to work on that set of product inside of Panerai. They're also going to look at my workshop and my in our facility. What tools do you have? What's your cleanliness?You know, how are you keeping rooms separated? How are you? You know, I mean, they're looking at things even like airflow. Like I have two rooms that have negative airflow because we're pulling air out of them. And then we have positive airflow in the clean rooms that we're pushing air into. things like that they're looking at to say, okay, your facility is there. So they're looking at the watchmaker themselves, the facility, making sure that the watchmaker is trained, then making sure you have specific tools to work on their watch.You know, this one movement might need a specific tool to support this post while you take off this plate. Otherwise the whole thing will fall apart on you. And it's understanding those, those kind of those really specific items on specific movements. And then a brand will say, okay, you've gone through all of this. You can fix our product and you're authorized. So we've done that with over, over 30 brands, 35 brands.OOO (35:36.631)Wow. And do does each I mean, I don't know how many texts you guys have, but are they versed in every single watch or they're, this guy's siloed for these five or these guys, you know, how does that operate for you?John Shiha (35:50.809)I mean, yeah, that's an excellent question. So we have two terms because we're set up more in a production environment, right? We have a pretty big staff in our facility and we have, which we have the best staff in our facility. We really do have a special group of people. So shout out to each and every one of them. really, really our team right now is just really special. But we have what we call technicians and those are people that are disassembling watches, prepping watches, getting the movements out of the cases so that they can go to what we would call a watchmaker.And the term watchmaker is a little bit misleading because we're not making watches. We're repairing them. But that's been the industry term for a long time. So we have technicians and we have watchmakers. So the technician will disassemble the case and the movement will go to a watchmaker. And then the case embrace it will go off to our polishing department where we have we have trained polishers. So those brands we were just talking about training people. We've sent polishers for training at brands to understand exactly how to polish their watches.But yeah, to answer the question, there are certain watchmakers on our team that are authorized and trained on, BrightLink, but they might not be trained on IWC. But our goal is to always get everybody trained on everything. It's just timing and if you can get them out to the trainings for the brands. But there are some people that have certain brand trainings that other don't.OOO (37:13.429)And how often do you need to be recertified per is it dependent on brand or do you guys have your own set standards?John Shiha (37:22.082)Yeah, it's dependent on brand and really the quality of work speaks for itself. Being a watchmaker is not something that you can fake. You cannot because you have the proof is in the pudding. We're actually we're taking the movement that you just serviced and we're putting it through in a crazy amount of quality control. Five days of quality control after you've tested it and said that it's in specifications for timing. So.If every single watch you're doing is coming back, something needs to be looked at. Right. But then we have some people that are doing a lot of watches and doing volume. And it's some of the cleanest work you've seen in the industry. Right. So one of the things I'm very proud of is we're known for across the country for our quality. Because, know, Rolex has done a program, I'm sure you've heard of it, it's called Rolex Certified Pre-Owned. So what happens is...OOO (38:17.814)Yep.John Shiha (38:19.958)you have to service that watch and you have to send it into Rolex to be certified. So the quality control that we're doing in-house that we do on every single watch, Frank brings his watch in, gives it to Matt, Matt gets it to us. We fix the watch. It goes to quality control. goes back to Frank. No problem. Rolex certified pre-owned watch, we service it. It goes back to Rolex. We ship it to Rolex and they're looking at the work we're doing.OOO (38:49.355)And you're saying Switzerland, right? OK.John Shiha (38:51.342)It happens domestically. Yeah, so we send it to them here. They look at every watch. make sure that the dial and hands and bezel are intended for that watch. And that's why Rolex certified pre-owned makes so much sense, right? You'll hear some of these gray market guys on social media saying, hey, don't go pay $3,000 more for a Submariner because it's Rolex certified pre-owned. Why wouldn't you do that? It's the absolute insurance policy.You're buying yourself a $3,000, you're spending a premium to make sure that the watch you're buying is not stolen, is not fake, and is authentic. so, yeah, so mean, that's like, that's where you, to answer the question in its entirety, you can't, you don't really need to be recertified because if you get rusty, it's gonna come out, yeah, it's gonna, well, it's gonna come out pretty quickly and we're gonna try to rectify whatever the issue is.OOO (39:28.543)That's the one I want to talk about. Yeah.OOO (39:42.743)See you.Sure. That, so you brought up something that, that is always interesting to me is like, obviously in the car business that we're in is like, fraud is, is huge, right? That's a big thing that we're dealing with on a daily basis. And I see it sometimes in Rolex is like, you know, everyone's trying to have like a knockoff or, know, this, that, and the other. So, how much of that are you guys seeing? Like, does it actually flow through your store? Like someone trying to be like, Hey, is this real? I'm trying to do a deal with this guy andyou know, our figs kind of getting like kind of legit.John Shiha (40:22.264)So two great points. One, we have people all the time that are like, hey, I'm buying this watch off my buddy. I'm buying this watch off of Facebook marketplace. I'm going to bring it into you guys for an authentication. Unless you have trained watchmakers that work on movements every single day, open the watch and look at the movement and look at it thoroughly. It is very easy to assume a watch is real.OOO (40:46.877)my gosh. So like from like weight from movement, like, so unless you actually get in, open the hood and get into the components, you really, so the guys you see on Instagram or Tik TOK or whatever, and they're like, they pick it up, they feel that they do like, like, yeah, I think it's real. Like they're full of shit.John Shiha (40:48.407)is veryJohn Shiha (41:05.016)Some of those guys are really well versed, right? And they've been doing it for a long time, right? So I'm not going to try to discredit them, but it's very hard for me. And even myself, even our head technical director who Frank knows, you know, Brian, you know, our head estimator, Carson, between the three of us, there's not a lot of things we have not seen, right? So there's been times where the three of us have sat down and we're kind of scratching our heads. like, what are we missing? Cause this doesn't look right, but it doesn't look wrong. And we have to do a deep dive.OOO (41:32.875)What about like, for like the gold pieces? Because obviously gold pieces weigh a little bit more. Can you be able to tell by just like the weight a little bit or do the gold pieces have so much realism to them that they actually weigh a little bit more than like a stainless piece?John Shiha (41:49.711)There's fakes and there's really good fakes. I'll never forget, I was in watchmaking school and I was working after school at a jewelry store called Brent Miller Jewelers in Lancaster, Pennsylvania. And this guy brings in this white gold Day-Date. And I'm like, this is so sweet. It's a white gold Day-Date, it's beautiful. And he's like, yeah, I got in a bar fight and I busted up the bracelet.OOO (41:53.921)Gotcha.John Shiha (42:18.766)I'm like, okay, I could probably order you some links or find you some links and try to repair the bracelet or whatever. And then I got a link and I went to put the link in and if I recall, it didn't fit properly. It just didn't line up properly. And then I called the customer, I'm like, hey, this is not fitting. I'm not sure what's going on. I'm gonna have to send it into Rolex. He's like, no, you can't send it into Rolex. It's fake, it's a knockoff.And the watch was solid 18 karat gold. It must have been, I don't know, at the time, $8,000 worth of gold. And it was a super fake. And the guy knew that. Yeah.OOO (42:59.117)and he knew it and was okay with it. So they'll use real golden fakes, I guess, right?John Shiha (43:03.308)Yeah, so instead of spending 30 grand on it back then, he spent 10 grand. And to him, he's wearing a... He's one of the people that are wearing watches for the wrong reason. Right? If you're willing to buy a fake, if you're wearing a fake, you're a fake. Like, that's... Yeah, like, I just can't hang out with people that wear fake anything. Like, I respect... Go buy a Kate Spade purse.OOO (43:15.34)Right.OOO (43:21.751)Check both. That's just good logic.OOO (43:27.149)All right.John Shiha (43:32.399)instead of a fake Louis Vuitton. Nobody cares that it says Louis Vuitton. You wear that for you. If it brings you enjoyment, it makes you happy. Wear it. The fake one does not bring you enjoyment. You're tricking yourself if you think that's cool. But same thing in the watch industry. Like there's some people like, well, no, I bought a fake watch for vacation. I'm like, you bought a fake Submariner for $300 from Chinatown for vacation. Go buy a Seiko. Go buy a Seiko 5.OOO (43:34.818)Yeah.OOO (43:46.252)Right.Yeah.watching.John Shiha (44:02.158)$300 and it's going to be way cooler and a way, way better watch.So, but yeah, there's a lot of fakes out there. We see it all the time. And Rolex has invested a ton. I mean, again, the reason why they're one of the best businesses in the world, they have invested so much in the backside that the consumer doesn't see to prevent all this, right? So there's a huge, there's a global software program that only certain dealers in the country have access to. But if a watch comes into us, we can put a serial number in this software and we can kind of see the history.And if it's flagged and it's reported stolen or something doesn't look right, they're going to request that we send it back to them so they can investigate. So.OOO (44:46.033)Yeah, because that was, I mean, they're just hurting their product, right? So they have to do something to rectify that. You're talking about Johnson, maybe some new brands that everyone kind of knows the paddocks, the APs, the Rolex. You brought up Gerald Charles. I know Glashutte Original is one of the newer brands. Would you say those are some of the more?Talk about those kinds of brands, the ones that are kind of coming up through the ranks and that you really like and things like that.John Shiha (45:20.14)Yeah, I mean, I think you nailed it like gloss shoot. What an insane value, right? You're getting a really, really well made watch really well finished and you're getting some complications, right? So when I say the term complication, that's anything in addition to the timekeeping on a watch. So for example, you have your Submariner on right now. If you look down at it, has the date.that's the date, that's the date complication. So anything, anything that the, that the watch can do in addition to timekeeping is called a complication. So when we look at a brand like Glossier, they're doing things like moon phase and power reserves and the finishing that are, you know, they're doing a big date complication where it's displayed in two windows, kind of, you know, kind of two, two discs that are inside of one window. And when you look at those things at the price point, it's really hard to beat.I'm a huge value guy, right? So when I buy a watch, I'm usually buying it because I see a ton of value in it. I have Seiko's that are 500 bucks and I'm like, this is a sick value at $500. You know, I'm wearing, today I'm wearing a Sky-Dweller, which is an annual calendar, which is probably one of the best values in the world. You're getting an annual calendar with a GMT. It's a Rolex in-house movement that they fully manufacture.and it's $15,000, $16,000 now, right? So it's just a great value.OOO (46:50.445)keep checking the month. So to that point, you talk about values. If someone's trying to get into the watch game and they're like, hey, don't want to, you know, I don't have a relationship, you know, to spend, you know, 30 grand, I the money to spend 30 grand on a roll after something nice. What, what's kind of your like, Hey, this is what I would start my, my addiction with. And talk about gaining that, trying tobuild the relationship with somebody maybe you want to get into the, you know, would like to get a Rolex at some point or, why that's important. Yeah. Talk about that relationship and building that type of trust with a, with a certified AD.John Shiha (47:29.24)Well, I mean, buying from an authorized dealer brings a ton of value. You know what you're getting. You're paying retail for the product. There's no question marks. Again, it's an insurance policy. The only thing you have to do when you're buying from an authorized dealer is be patient, right? I love when people are like, hey, go in the safe and grab me a white Daytona. I'm like, yeah, because we're not in the business of selling watches. We just let them collect dust in the back, so we can't sell them to you. We have to keep the lights on here like any other business, right? So I always think that's funny.I always tell people just be patient and really the relationship is easy, Frank. You're a perfect example. You're a loyal, committed customer. I mean, obviously you're a friend first and foremost, but everything you do is through Lucido Fine Jewelry. And we don't want to just help you get a Daytona. We want to help you buy, take care of everything. We want to be your go-to for whatever. So when you talk about starting the collection and starting a relationship, it has to make sense for...for you, for the consumer. And that's something that we understand really well. If somebody's coming in and they're saying, hey, I have a thousand dollar price point and I'm looking for a Father's Day gift. It doesn't make any sense showing them a $7,000 watch, right? Let's help the customer find what they want and then the price point they want. And we have a ton of great options, right? And...you know, as far as starting that relationship, we talk about people coming in and the customers that are coming in.I, right now in my career, get a ton of enjoyment, like helping the kid who's buying his first Tissot PRX. And he comes in and he's like, yeah, this is my first nice watch. I've spent an hour with a young man who was buying a Tissot PRX like, I don't know, a month ago. I was with him for like an hour on the floor talking to him. then I kind of came, walked back into my office and somebody on our team was like,John Shiha (49:31.567)What did that guy buy? Like thinking I was going to say like a $60,000 or something or other. I was like a PRX. I'm like, you were with him for an hour. And I'm like, yeah, but that's, that's where the fun is for me, right? Because I'm a watch guy through and through, like I'm a nerd, right? I'm a watch nerd. So for me, like I'm going to hang out with that kid who's buying his first Seiko, his first Tissot, uh, you know, maybe even a Tudor and you know, he's read about it for hours on the internet before he came in. I'm going to give that, I'm going to take more enjoyment out of that interaction.as opposed to the guy who's like, well, I have a blue sub and I have a black sub and now I really need a green sub. Okay, we feel so bad for you. We're gonna, you let's get you your 19th Rolex, which is great. And I respect it. And I understand that collection and that collector I do. And, I really think there's something cool about helping, you know, young people or anybody. I mean, I had a guy who came in here who was retired and he got into watch collecting.And he just grew, he just loved the brand Seca. And he wanted to buy every single thing they made. He wanted to buy their $5,000 product, their $6,000 product, their $200 product. So, you know, as far as starting the relationship, I think people see the pseudo fine jewelry and make an assumption that, you know, we make these huge amounts of money on everything that we do and our margins are huge. you know, if you're going to that store, you know, it'sit might be expensive. don't know why that's sometimes. Frank, you can maybe speak to this. I don't know if people maybe have that thought about an authorized dealer in general or seeing the Rolex crown on our doors, but we have something for everybody.OOO (51:14.541)1000%. Even my dad, first time when I was like, you know, just go over to go see Matt and you know, John, Joey, and then he's like, Oh, I don't want to, I don't want to spend that much money. You know, like something for my mom, for mother's day. I was like, dad, they have everything. Or like, not like you're to have to walk out of there for thousands of dollars every time they got something for everybody. You hit it on the head too. And, know, John, it's the top, it's like the top down, right? So to your point, frankly, you introduced me to Matt.And Matt's taken care of me ever since and I love the guy and it shows in his you know everyone else is on the floor like there was a piece I wanted for my wife I wanted you know they didn't have it but you know Louisa over in the Rochester store she's been in contact with me darn near every day but hey this is what we're doing this is what we think is gonna happen like giving me renderings you know showing pictures of it like it's been an incredible experience and it's not you know it's nothing it's nothing crazy but something that my wife wanted soyou know, the way that you guys take care of people is truly, truly impressive. So you guys are doing an incredible job. And again, you think this with good dealers too, is if everyone in this business, it's all about like referrals in a way. I've never once, that's why I'll continue to send people those Cedar fun jewelry or I'll send it to Terry at suburban Fort DeFrendale.Because number one, they're my friends, but number two, every time somebody leaves, they come back and they're like, what an experience that was. Exactly. And that's what's cool about building up a cool network like what we have here in South Beach, Michigan. I always laugh because I know for a fact, and Matt brought this up a few times when I went to pick this up, he was like, Matt, didn't do like the full Monty because I think we were kind of in a rush and he wanted to do the full experience of my full Rolex. we're like, we got to go. We got stuff to do. But just the pride.that all of you guys take in the work is truly exceptional. So, you know, I'm going to plug it again. I'll plug it for the rest of my days that Lassito Fine Jewelry is the only place that know I got to auto holler will go to. One last thing I want to bring up too is, know, obviously everyone is hyped about the Rolexes and then last month there was the new releases and then you were down. And one before that too is one thing I want to bring awareness to is just like the car brands, right? Like Porsche is made here. Ferrari is here. You know, Ford is here.OOO (53:27.757)watch brands have the same thing. So Seiko, John's brought up a couple of times. That's Japanese made craftsmanship. Correct, John? You got Glissute is German made, Rolex is Swiss made. Like every different, some brands are all based in different, know, it started in Switzerland. Most of your stuff is Swiss made, but every country's kind of taken certain prides into certain brands, which I always think is pretty cool as well. But then John just went to watches and wonders out in Europe.John Shiha (53:33.528)Correct.OOO (53:55.329)and came back. what John, was kind of the hype out there? What were some of the maybe new releases that you kind of liked or what do you think is going to be the one that's hard to get this, that kind of thing in your take from that?John Shiha (54:07.982)Yeah, I mean, in the Rolex world, you know, the entire collector community is waiting in early April for these watches to drop and for the Rolex website to be updated so they can see what's new for the year. And Rolex was celebrating their 100 year anniversary. And they did a Jubilee dial, right? So anytime you hear the term Jubilee, obviously Rolex makes a Jubilee bracelet.But when you hear Jubilee in terms of a dial, it's kind of where it has the print Rolex and it reads both side to side and up and down. And that watch is very colorful and it's a very artistic dial, not really traditional Rolex in my opinion, but there's something about that watch that is just absolutely stunning. It's very, very attractive looking watch. And I don't know why, because it's not something I traditionally would like.myself, to be honest. I Frank, you and I talk watches all the time. I kind of have a traditional take on watches. So that one was definitely a shocker for me because I put it on my wrist and I said, my God, I think I'm going to buy this multicolored dial for my collection that has pink and yellow and green on it. So it's a really, really cool piece from them. I think additionally,to see some of the things that Gerald Charles is doing. We talk about perpetual calendars, right? So I was talking about my Skydweller earlier, that's an annual calendar. And an annual calendar means that the watch needs to be set once a year, the last day in February. Otherwise it knows 30, 31 days in which month it is, which is insane, right? It's a mechanical object that's driven by a spring that knows 30 versus 31 days, it's an annual calendar.perpetual calendar, same concept, mechanical movement driven by a spring, and it only needs to be set every four years in the leap year. Otherwise it knows it knows the days of the month, which is pretty insane.John Shiha (56:21.388)So Gerald Charles did a perpetual calendar. And if you know anything about Gerald Charles, their case shape is very unique. Gerald Genta, the designer we talking about earlier, did a very unique case shape for this brand and for this watch. And the movement is not a round movement shoved inside of this uniquely shaped case. The movement was manufactured to be the exact shape of the case.which from a watchmaking perspective and from a difficulty perspective, very hard to do. So to me as a watchmaker, when I'm looking at that in their manufacturing, the perpetual calendar inside of this uniquely shaped case, that's not round or square. And if you haven't seen it, look it up, Gerald Charles, it is really, really cool to see a perpetual calendar movement in that. So those are some of the things that I took away from Watches of Wonders that I thought was really impressive. And of course, you know,We had the opportunity to sit down with Grand Seiko and talk about value, the stuff they're doing in the six, seven, $8,000 price point. It's really, really well-made product, really beautiful product.OOO (57:34.96)Well, John, we're coming up on time here. We want to be respectful of that. any other last closing remarks or anything that people want to be on the lookout for, anything else you want to mention before we sign off here?John Shiha (57:45.8)No, I appreciate you guys having me. This was fun. I think we should talk about watches once a week like this. So get an invite out.OOO (57:52.654)We say that about most of our podcasts. We obviously bring out topics we're passionate about and we like. This is another one I could go for another two plus hours. So maybe we'll have to do something sidebar one of these days and have a conversation. But dude, you're a wealth of knowledge. You're a great dude. We appreciate you coming on. And yeah, just very, very thankful for that. Thank you.John Shiha (58:15.96)Thanks so much guys, I appreciate it. Thank you, Frankie.OOO (58:18.776)Thanks, Johnny. See you, buddy.John Shiha (58:20.591)We'll see you guys.